GRC Viewpoint

Reciprocity: The Leader of Risk Management Realm Just Got Better


Reciprocity was founded by Ken Lynch in the year 2009. They are on a mission to support companies with goals that are good for society, such as improving customer privacy or our environment. The company wants to help other companies manage their information security with its risk and compliance platform. Your security and compliance teams get a single, integrated experience that reveals your information security risk across your business. You can take action confidently, knowing you see the entire landscape. Their GRC platform provides compliance, audit, risk, third-party risk solutions, and governance and policy management applications.

The team engages compliance departments to work more easily with their internal stakeholders and show the world that their company’s internal household is in order. They have achieved this by consumerizing their enterprise software, making it more engaging, rewarding, and user-friendly.

The tools used by the workforce are built to help individuals better understand the greater context of their work and motivate them with the feedback that ensures that they execute well. they also connect societal concerns, like privacy or environmental laws, to internal governance structures and we integrate them into an individual’s everyday workflow.

The CEO of the company, Michael Maggio asserts, “we are on a mission to turn corporate compliance from a cost center into a valuable strategic asset. We make compliance and risk officers more nimble with lightweight software designed for hot growing companies. Our Governance, Risk, and Compliance (GRC) Software encourages compliance, risk, and audit managers to act more nimbly and stand toe-to-toe with the fast-paced world of business.”

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  • Michael Maggio: Chief Executive Officer & Chief Product Officer

Michael is a serial entrepreneur and intrapreneur with a passion for building product teams. Leveraging leading-edge software stacks and complex data, he enhances existing solutions, creates new products, implements creative revenue models, optimizes operations, and delights customers. Over his 30+ year career, he has built startup companies from scratch to IPO in the automated testing and security spaces, reinvigorated enterprise product portfolios in F500 companies, such as CA Technologies and FIS, and has delivered cutting-edge products in mobile and location-aware markets. When not figuring out how to bring great products to market, Michael enjoys running road races, bragging with his wife about their kids’ accomplishments, and spending time with his two Labrador Retrievers. Michael has an MS in Computer Science from the University of Maryland and a BA/BS in Mathematics and Computer Science from Stonehill College.

  • Michael Geller: Chief Operating Officer

A seasoned executive, Michael Geller has over 25 years of demonstrated leadership and achievement in building high-growth B2B SaaS businesses. As COO, Michael plays a critical role in accelerating Reciprocity’s growth while leading the day-to-day operations of the go-to-market teams. Before joining Reciprocity, Michael served as Vice President and General Manager at BlueJeans Network where he set the strategic vision and drove record business growth in the Americas. Previously, he held executive leadership positions at Preact, Rafter, Yahoo!, Infoseek and Homestead, where he co-founded one of the first SaaS companies. Michael also serves as an active advisor to and investor in various high-growth startup companies, including Box and Entelo. Michael received his MBA from the Harvard University Graduate School of Business and a BSE in Computer Science and Engineering from the University of Pennsylvania, from which he graduated Magna Cum Laude.

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  • Mike Barsotti: Chief Financial Officer

Mike brings over 30 years of finance experience working with public companies and startups ranging from pre-revenue to $30M. As CFO of Reciprocity, Mike partners with our executive leadership team to develop business plans and manage the day-to-day financial and administrative functions, driving long-term financial and operational objectives. Before joining the team, Mike held financial positions as the CFO of Apexon and Redwood Microsystems, VP of Finance at Avistar Communication Corporation, and Koala Technologies, as well as Controller positions at The Ask Group, IBM/ROLM Systems Division, and Imagic. A San Francisco native, Mike received a BS in Mechanical Engineering and his MBA from the University of California Berkeley and is a licensed CPA. Mike is an avid sports fan with enthusiasm for college football (mostly USC), the NFL (49ers), MLB, and auto racing, and likes to play tennis and hike—it’s no wonder he likes these fast-paced start-ups.

  • Greg Crabtree: Senior Vice President of Engineering

Greg Crabtree is an engineering leader with more than 20 years of experience building products, solutions, and applications for technology businesses. Before joining Reciprocity, Greg served as the Vice President of Engineering at Lifesize, where he helped transform their video conferencing service from a legacy, on-prem monolith to a highly scalable, microservices-focused SaaS offering. He founded the mobile gaming application company D-Cypher software and has also held senior engineering roles at Bloomfire and Intrinsity. Greg graduated from Case Western Reserve University with a BS in Electrical Engineering and Applied Physics.

  • Jenny Victor: Senior Vice President of Marketing

Jenny Victor has 20 years of product and corporate marketing experience in the technology sector across various technologies, from business process management to business intelligence, SaaS recurring billing systems, and healthcare applications. Before joining Reciprocity, Jenny served as Vice President, Industry, GTM, and Enablement for OpenText where she led Industry Marketing, Customer Marketing, and Strategic Sales Enablement and was responsible for improving and optimizing go-to-market effectiveness for the organization. Before that role, she held product marketing leadership roles at OpenText, Aria Systems, PivotLink, Vitria Technology, IBM, and WageWorks. She holds an MBA from the Kelley School of Business at Indiana University and a BA in Economics from the University of California at Davis.

  • Stephen Thomas: Senior Vice President of Sales

Stephen Thomas is a seasoned sales leader, with more than 20 years of experience building and leading sales teams in high-growth SaaS and cybersecurity businesses. Before joining Reciprocity, where he is responsible for global revenue and sales strategy, Stephen served as Senior Vice President of Sales for Arcserve. He has also held sales leadership roles at Armor, Cyberbit, Symantec, and MessagOne. Stephen graduated from the University of Texas at Austin with a BA in Economics.

  • Rob Ellis: Senior Vice President of Product Strategy

Rob Ellis has more than 15 years of experience leading sales, business development, and marketing at SaaS startup companies. At Reciprocity, Rob is responsible for overall revenue growth. One of the company’s first employees, Rob was instrumental in scaling the business from zero – signing up Reciprocity’s first 40 clients and building the sales and marketing organizations. A startup veteran, Rob has founded companies and worked in venture-backed startups in a variety of roles, including Director of Product at Veetle Inc.; Founder and VP, Product at NotchUp; and Director, Business Operations and Strategic Planning at Peerflix. Rob graduated from Cornell University with a BA in Genetics.

  • Rob Schmeltzer: Vice President of Customer Success

Rob is a seasoned executive with 20+ years of experience in customer success and technology services. Most recently, Rob ran the commercial customer success organization at Segment, a leader in the customer data platform space. Before that, Rob built DocuSign’s scaled success team from the ground up, helping the company manage and grow its customer base ahead of its IPO in 2018. Originally from Philadelphia, Rob moved to the Bay Area in 1999 and spent 15 years at Oracle and Cisco Systems in services and marketing leadership roles. He graduated from the University of Pennsylvania with a degree in Communications and holds an MBA from the Kellogg School of Business.

  • Michelle Berthiaume: Vice President of People & Talent

Michelle Berthiaume brings 20+ years of experience leading global People and Talent teams with a focus on helping to make software companies highly productive. She believes that building a strong culture is one of the keys to a company’s success and achieves this with continuous innovation. Michelle is a leader and a partner that brings executives’ dreams to fruition and beyond. She is a lifelong learner who seeks new ways to solve old problems by building scalable solutions and is inspired by the passion of the teams she works with. Michelle has worked for market leaders, Glassdoor, WideOrbit, and Robert Half. She has a bachelor’s degree from the University of Colorado, Colorado Springs.

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